Directed by Ivan Zacharias and lensed cinematographer Jan Velicky, Apple's latest commercial FLOCK, was inspired by Hitchcock’s “The Birds", the ad presents a dystopian world where bird-like surveillance cameras spy on people’s browsing data.
To achieve this cinematic look, the digital footage underwent Cinelab’s DFD (Digital-Film-Digital) process transfers digitally captured footage to Kodak film stock, prior to processing and scanning the footage back to digital. The process adds real film grain and texture to the digital image giving it an authentic film look and helping to bed in VFX work.
CICLOPE festival recently recognised Apple’s FLOCK commercial with multiple awards including:
GOLD for Direction
GOLD for Colour Grading
GOLD Production Design
GOLD for Ideas
SILVER for Cinematography
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